If you want to avoid 360 search engine promotion optimization mistakes, in fact, they are easy to avoid when you are just starting out. Here are three mistakes that we need to avoid: 1) Many companies in Beijing usually do not start 360 search promotion, Baidu promotion and other search engine optimization as early as possible:

This problem is the most common mistake for companies. Many business owners in Beijing often build the website first and fill in the website content before considering that the website needs 360 keyword search promotion and SEO optimization. This often results in the high-quality content created in the early stage not being seen by more users. So, even the best content is meaningless if the target audience can’t find it or doesn’t even know it exists.

2) Do not choose low-competition keywords

Many business owners in Beijing will make this mistake. A newly established website is usually unlikely to be attractive enough to compete with other websites to obtain good search rankings, even if the newly built website is very very SEO-compliant. Unfortunately, many new business owners only focus on high competition keywords and don’t pay much attention to low competition keywords. In terms of SEO strategy, business owners should start by looking for low-competition keywords. This will not only use low-competition keywords to obtain rankings and traffic, but over time, it can also indirectly promote the ranking of more competitive keywords.

3) There is no good user experience

In fact, this problem is not only easy for novice SEOs to make, but even some business owners with N years of 360 promotion and Baidu promotion experience will also make this mistake. The most common manifestation of this mistake is that business owners only build websites to cater to search engines and ignore user experience. Among them, the most common behavior is that an article page is all text without any pictures, or a paragraph is composed of hundreds of Chinese characters. Just imagine, such a page may look okay on the PC, but on the mobile side, the user experience can be imagined. Therefore, when doing SEO optimization for a page or a website, we must first carry out a friendly product design for the page.

In addition, when doing SEO projects, we will focus on relevant project data, but after a long time, few people will pay attention to these data. In fact, search engine optimization is a highly data-driven project. Only with relevant data can we make relevant optimization adjustments based on these data.