When a novice SEO is doing website promotion, most of them will be engaged in some off-site optimization work at the beginning, such as sending external links, changing friend links, etc. When some webmasters optimize the internal pages of their websites, the rankings of the internal pages remain stationary or fluctuate no matter how they do it, resulting in poor or unstable website traffic. So how should the internal pages of the website be optimized? Let’s follow the cloud infinite optimizer to find out.

1. Use static pages

When optimizing the website internal pages, we usually only optimize keywords. The main purpose is to ensure that search engines can index this page quickly. In order to achieve this effect, it is recommended that webmasters try to use static web pages, because such web pages are more friendly to search engines, are conducive to being crawled, open the web page faster, and provide a better user experience;

2. Do a good job in keyword optimization

The weight of the inner pages is usually not as high as the home page, so when optimizing the inner pages, do not set too many keywords, which is more conducive to concentrating the weight on these keywords, which is more conducive to the ranking of these keywords. Too many keywords can easily lead to dispersion of weights, and in the end, each keyword may not be ranked;

3. High quality

Ordinary static pages cannot collect information about visiting users. In more cases, in order to improve the website marketing effect, we often need to collect information from a large number of potential customers, or require visitors to become members, thereby providing more services and attracting users to participate in the company's marketing activities;

4. Improve the inclusion rate

For a website, the internal page inclusion rate is 70%. If it exceeds 80%, then this website is already a good website. How to improve the inclusion rate of internal pages? This is the most direct way to improve the originality of the page;

5. Include core keywords in the title

The title of any page is very important, and it is also the position with the largest weight of all pages in the entire website. If you want to rank for keywords on inner pages, you must carefully design and optimize the title. The maximum number of words in the title should not exceed 30. At the same time, the title should contain core keywords, and some long-tail keywords can be appropriately expanded to accurately express the theme of the page.

When doing online promotion, in order to meet the needs of search engine optimization, we will make reasonable adjustments to the layout of the website, and at the same time make corresponding adjustments to the keywords and descriptions of the corresponding pages of the website, so that internal pages can have the opportunity to participate in rankings.